More than 100 Stanford and Cal athletes participated in the 2020 Olympics. The Big 12 already has multiple programs in the Dallas-Fort Worth area.Įven at a reduced revenue number, landing in a Power Five conference allows Stanford and Cal - two of the nation's most respected academic brands - to continue prominent levels of competition for their vast array of Olympic sports. Stanford and Cal were not originally taken by the Big Ten because the Bay Area was seen as overrated in terms of TV demographs, an industry source told CBS Sports. The ACC is citing expansion into significant markets of the Bay Area and Dallas as a key part of their decision. SMU is a slightly less nightmarish situation as it is located in Dallas - a flight hub in the middle of the country - though it will still be a trek for many ACC opponents. The majority of road trips will involve six-hour flights and 20-mile drives to major airports. The closest school to the Bay Area is Louisville, which sits nearly 2,000 miles away. While the Big Ten has stretched the bounds of geographic normalcy during its wild expansion phase, Bay Area schools joining the Atlantic Coast Conference is notable in its own right. Seven ACC schools have been openly examining the league's grant of rights to look for exit opportunities, so adding three schools would allow the conference to remain above the 15-member threshold should there be some departures. Stanford, Cal and SMU are seen as a buffer against a clause in the ACC's current media rights deal as ESPN has the right to renegotiate the league's contract should membership falls below 15 schools, according to Action Network. Cal, SMU and Stanford will be terrific members of the ACC and we are proud to welcome their student-athletes, coaches, staff and entire campus community, alumni and fans." "Throughout the evaluation process, the ACC Board of Directors, led by President Ryan, was deliberate in prioritizing the best possible athletic and academic experience for our student-athletes and in ensuring that the three universities would strengthen the league in all possible ways. "We are thrilled to welcome three world-class institutions to the ACC, and we look forward to having them compete as part of our amazing league," said ACC commissioner Jim Phillips. The fact that annual revenue will increase over time was an important factor in the agreement." "UC Berkeley's membership contribution will taper off until the 10th year, at which point it will begin retaining 100% of its media revenue share. "The university will receive a full share of all revenues, including media revenue, while contributing back a portion of its media revenue to support and strengthen the conference and its current member institutions," Cal said in a statement. The Mustangs will still receive College Football Playoff, NCAA Tournament and bowl game monies distributed to the league. SMU, meanwhile, will forgo ACC media rights revenue for its first nine years as a member moving from the American, sources confirmed to CBS Sports. Both will contribute portions of its revenue back to the conference with the amount dwindling over time until the 10th year. Stanford and Cal enter the ACC from the Pac-12 taking reduced media rights revenue shares of around 30%, according to Yahoo Sports. SMU will join as a member of the ACC on July 1, 2024, while Stanford and Cal will arrive in the conference a few days later on Aug. ACC presidents met on Friday morning and voted in favor of the additions and the conference board of directors formally approved the schools' applications shortly thereafter. Stanford, California and SMU will be joining the ACC, bringing the conference to 18 members, the league announced on Friday.
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